Sometimes, ideas and concepts develop out of brainstorming sessions, dedicated research or simply from inspiration. Other ideas are visionary. Many cultures pay homage to the butterfly. In some, butterflies symbolise rebirth into a new life after being inside a cocoon for a period of time. That's the experience new clients have when they start working with us. In traditional chaos theory the "butterfly effect" suggested the idea that one butterfly could have a far reaching ripple effect on subsequent events.
Westbury would love people to see working with us in that way. In modern movies, butterflies have appeared in films from "It's a wonderful life" to the 1998 British movie "Sliding Doors". Butterflies have also played their part in television from the Simpsons to Scrubs and even in an episode of CSI entitled "Chaos Theory".
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